Nonprofit marketing: how to identify your audience

In our previous publication, we shared the best practices for nonprofit websites and one of them was especially important for NGO marketing. Moreover, it is essential for every type of industry: identify your audience. That is why today we'll share a very useful technique ...

Search engine optimization (SEO) is like planting a mango tree

You pay for a developer to build your website and anticipate the day that it launches.  The site goes live and you wait for your phone to ring or an email to come in.  Then ... nothing. You ask your developer why it's not ...