Bring light to your sites with Google Lighthouse

In the last couple of years there has been some very good tools to measure the SEO of your sites and check the elements that are crucial to acquire the best performance in the online world: page speed, accessibility, and so on are very ...

Nonprofit marketing: how to identify your audience

In our previous publication, we shared the best practices for nonprofit websites and one of them was especially important for NGO marketing. Moreover, it is essential for every type of industry: identify your audience. That is why today we'll share a very useful technique ...

Search engine optimization (SEO) is like planting a mango tree

You pay for a developer to build your website and anticipate the day that it launches.  The site goes live and you wait for your phone to ring or an email to come in.  Then ... nothing. You ask your developer why it's not ...