Bring light to your sites with Google Lighthouse

In the last couple of years there has been some very good tools to measure the SEO of your sites and check the elements that are crucial to acquire the best performance in the online world: page speed, accessibility, and so on are very ...

Project Management and the Stories from an Old World

Human history has seen projects before the profession of project management -and even the concept of something similar- was defined as we know it today. Perhaps it wasn’t named until recent years and it didn’t share many of the foundations the profession has today, ...

JIRA isn’t cool anymore, welcome ClickUp

I was a JIRA evangelizer for several years, as the best solution for a software development company working with Agile methodologies. I have to be thankful, because with JIRA I was able to plan and execute the development of several projects during the last ...

And how is that I ended up here?

Although I don't consider myself "young" (I recently turned 38), my whole life has been strongly attached to IT, usually in its most practical form - and sometimes also in its most playful forms -. I met the utilitarian side of computing at a ...
how-to-optimize-my-play-store-app-details

How to improve my Play Store Listing Detail.

There is a lot of content about ASO (acronym of App Store Optimization) and the amount grows every day.  The Apps stores are becoming bigger and they grow exponentially every month. ASO is a reality and, according to our experience, ASO is the first ...

Nonprofit marketing: how to identify your audience

In our previous publication, we shared the best practices for nonprofit websites and one of them was especially important for NGO marketing. Moreover, it is essential for every type of industry: identify your audience. That is why today we'll share a very useful technique ...

Digital Marketing for non-profit organizations: Google Ad Grants

Google Ad Grants is a program that brings all the advertisement benefits a business has for non-profits, but they are giving 10K monthly with some restrictions. Normally, a business joins the Google Adwords program to advertise its products, services or content. In this case, the goal ...

Working with Slack bots and humans to develop software

Slack is a demonstration of how our society has evolved, where artificial intelligence has a place because of the unlimited possibilities with its integrations to activities of real life. This possibility allows us to work not only with humans but also with bots that you ...

Search engine optimization (SEO) is like planting a mango tree

You pay for a developer to build your website and anticipate the day that it launches.  The site goes live and you wait for your phone to ring or an email to come in.  Then ... nothing. You ask your developer why it's not ...

Stop being so repetitive about yourself, let ansible be in charge

One of the main purposes of why the humanity developed machines, and computational systems in general, was to avoid doing repetitive and simple tasks that would consume time; time that could be spent making progress in other tasks that do require a complex thinking ...

The importance of breaking down tasks

On the short time I have been working at Swapps, I have realized some curious situations. Sometimes there is a big task in a specific project, and I mean a big task that will take approximately two days. When the assigned person takes this ...

Project Management Tool: Teamwork

In our last delivery about Swapps organization tools we talked about JIRA, Slack, Toggl y Google Drive; but we missed one of our most important tools, Teamwork. Teamwork is a project management tool which lets you organize all the work in just one place. ...