How to keep an eye on the budget: KPIs FTW!

Recently, we have been talking about project management as a discipline and its contemporary scientific approach, and we also peeked a little bit on KPIs, trying to understand from where they come, their purposes and their usefulness. Today, KPIs are widely used across different ...

Marketing for NGOs: 4 reasons to use email marketing

One of the most effective marketing tools for NGOs is Email Marketing or emailing. This is sending emails to a group of contacts, or subscribers, with information that they can find interesting. Used properly, email marketing becomes a very useful tool for any NGO. ...

Getting your Toggl times with Python-toggl library

Toggl is one of the best time trackers in the market. It is simple, easy to learn and reliable. We have been using this tool on Swapps for more than three years and it has always been useful. Thanks to it, our performance has ...

Key Performance Indicators (KPIs) for a World Full of Data

Key Performance Indicators (widely named in the corporate world as KPIs, because you know, everybody is too busy to say the long name), have come a long way since the emperors of the Wei Dynasty (221-265AD) started rating the performance of the official family ...

Bring light to your sites with Google Lighthouse

In the last couple of years there has been some very good tools to measure the SEO of your sites and check the elements that are crucial to acquire the best performance in the online world: page speed, accessibility, and so on are very ...

Project Management and the Stories from an Old World

Human history has seen projects before the profession of project management -and even the concept of something similar- was defined as we know it today. Perhaps it wasn’t named until recent years and it didn’t share many of the foundations the profession has today, ...

JIRA isn’t cool anymore, welcome ClickUp

I was a JIRA evangelizer for several years, as the best solution for a software development company working with Agile methodologies. I have to be thankful, because with JIRA I was able to plan and execute the development of several projects during the last ...

And how is that I ended up here?

Although I don't consider myself "young" (I recently turned 38), my whole life has been strongly attached to IT, usually in its most practical form - and sometimes also in its most playful forms -. I met the utilitarian side of computing at a ...
how-to-optimize-my-play-store-app-details

How to improve my Play Store Listing Detail.

There is a lot of content about ASO (acronym of App Store Optimization) and the amount grows every day.  The Apps stores are becoming bigger and they grow exponentially every month. ASO is a reality and, according to our experience, ASO is the first ...

Nonprofit marketing: how to identify your audience

In our previous publication, we shared the best practices for nonprofit websites and one of them was especially important for NGO marketing. Moreover, it is essential for every type of industry: identify your audience. That is why today we'll share a very useful technique ...

Digital Marketing for non-profit organizations: Google Ad Grants

Google Ad Grants is a program that brings all the advertisement benefits a business has for non-profits, but they are giving 10K monthly with some restrictions. Normally, a business joins the Google Adwords program to advertise its products, services or content. In this case, the goal ...

Working with Slack bots and humans to develop software

Slack is a demonstration of how our society has evolved, where artificial intelligence has a place because of the unlimited possibilities with its integrations to activities of real life. This possibility allows us to work not only with humans but also with bots that you ...