Search engine optimization: SEO is like planting a mango tree
This phrase “Search engine optimization: SEO is like planting a mango tree” uncuestionably sounds a bit strange at first.
But when you read the text you’ll realize what we mean and how you can improve your website SEO.
Let´s imagine a scenario
You pay for a developer to build your website and anticipate the day that it launches.
The site goes live and you wait for your phone to ring or an email to come in. Then … nothing happens.
You ask your developer why your website is not showing up on Google and they shrug their shoulders.
“You didn’t ask for that,” perhaps they reply.
But showing up on Google doesn’t usually happen by accident.
Google strives to put the most relevant websites at the top of its search engine results page given the location, search behavior, and actual query that a visitor enters into the search box.
SEO is like planting a mango tree.
So, to show up on Google when somebody Googles something, you have to first anticipate their search query.
Then, you have to engineer your website so that Google can index your site.
Eventually when that next visitor comes along and searches for that keyword phrase that matches your content, Google connects the dots and delivers your website to the visitor.
The truth is that SEO takes time, it is like planting a mango tree.
If you plant a mango seed in the ground right now, it will take weeks to see a seedling sprout from the ground, months to see a sprawling twig grow to knee high, and at least a couple years to bear its first fruit.
Then undoubtedly SEO is like planting a mango tree, because it requires time, patience and knowledge.
If you want to speed up the process
Now, if you want instant results, you get Groupon or Facebook advertising or Google advertising.
The difference is that SEO, while it takes time to get traction, keeps giving and giving for years.
But with Groupon and Facebook, once you stop paying, the advertising and exposure disappears.
How to start doing SEO
There are a few steps to follow if you want to get found on Google.
First, you need the right tools.
WordPress is a SEO professional’s most powerful tool. If your website is not powered by WordPress (the most popular website content management system on the planet) then the first step you should take is to get WordPress installed and configured.
Second, you need to identify the strength and weakness of your page
For example: If your page is lacking in webdesigns then you can also seek the help of experts from web design services for UK to get it done).
Segment, and profile your target audience asking yourself questions such as:
Who do i want to visit my website? What are they seeking? What words they use to describe what they seek? How would they express these thoughts?
Third, you need to create web pages or blog posts.
Correspondingly to your investigation you must create web pages and blog post around these search phrases in anticipation of your target audience.
Once you do this, if your WordPress-powered website is properly configured, then you have just planted your first mango seed.
Get an ally in technology to ease the SEO process
Now you recognize 3 general steps that get you started on the SEO path, but each of them can be too time consuming.
To facilitate this process and make it faster and more effective, especially the configuration of your website, we recommend having a technology ally that can support your requirements and really help you.
An innovative technology ally that has helped or worked with other organizations in the improvement, support and maintenance of their digital platforms.
Surely at Swapps we help you improve and maintain your website so that it is ready to complement your SEO work.
So your website can both appear among the first results of Google search without problems and support the user traffic you expect.
If you need help with SEO or WordPress, contact us.
We’ll be by your side supporting your technology.
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