Metabase: Business intelligence from existing data

When you are working on growing your business, it is important to ask questions about it. Your data has a lot of ways to give you insights on how much impact your decisions are having in your business. There are several tools that allow ...

Marketing for NGOs: 4 reasons to use email marketing

One of the most effective marketing tools for NGOs is Email Marketing or emailing. This is sending emails to a group of contacts, or subscribers, with information that they can find interesting. Used properly, email marketing becomes a very useful tool for any NGO. ...
how-to-optimize-my-play-store-app-details

How to improve my Play Store Listing Detail.

There is a lot of content about ASO (acronym of App Store Optimization) and the amount grows every day.  The Apps stores are becoming bigger and they grow exponentially every month. ASO is a reality and, according to our experience, ASO is the first ...

Nonprofit marketing: how to identify your audience

In our previous publication, we shared the best practices for nonprofit websites and one of them was especially important for NGO marketing. Moreover, it is essential for every type of industry: identify your audience. That is why today we'll share a very useful technique ...

Digital Marketing for non-profit organizations: Google Ad Grants

Google Ad Grants is a program that brings all the advertisement benefits a business has for non-profits, but they are giving 10K monthly with some restrictions. Normally, a business joins the Google Adwords program to advertise its products, services or content. In this case, the goal ...

How to make my brand stand out over others

How does Heineken do to stay current in the minds of its consumers? How does Poker get the same? It is not just because of the price or because they are exclusive brands. They are not the only ones who make beer, nor do ...

Businesses do not need a web page

Traditional businesses are used to using conventional means to promote their business (newspapers, radio, television); However, in the digital age, where everyone has access to a cell phone and an internet connection, these media are becoming less relevant every day. And this does not ...