Business and management

Digital Marketing for non-profit organizations: Google Ad Grants

Enhance your strategy of digital marketing for non-profit organizations that grows with technology. Digital marketing is a vast knowledge area ...

Working with Slack bots and humans to develop software

Slack is a demonstration of how our society has evolved, where artificial intelligence has a place because of the unlimited ...
SEO is like planting a mango tree

Search engine optimization: SEO is like planting a mango tree

This phrase "Search engine optimization: SEO is like planting a mango tree" uncuestionably sounds a bit strange at first. But ...

Stop being so repetitive about yourself, let ansible be in charge

One of the main purposes of why the humanity developed machines, and computational systems in general, was to avoid doing ...

The importance of breaking down tasks

On the short time I have been working at Swapps, I have realized some curious situations. Sometimes there is a ...

How to make my brand stand out over others

How does Heineken do to stay current in the minds of its consumers? How does Poker get the same? It ...

Businesses do not need a web page

Traditional businesses are used to using conventional means to promote their business (newspapers, radio, television); However, in the digital age, ...

Differentiated Sale: Masculine and Feminine Style

Myths and assumptions, it is the most heard around people who work in the commercial area. For example, those who ...

Project Management Tool: Teamwork

In our last delivery about Swapps organization tools we talked about JIRA, Slack, Toggl y Google Drive; but we missed ...

Our Agile Software Development Process at Swapps

In Swapps we work with Agile methodologies, which is a way of working on software development projects. Of course, there ...