How to make my brand stand out over others

How does Heineken do to stay current in the minds of its consumers? How does Poker get the same? It is not just because of the price or because they are exclusive brands. They are not the only ones who make beer, nor do ...

Businesses do not need a web page

Traditional businesses are used to using conventional means to promote their business (newspapers, radio, television); However, in the digital age, where everyone has access to a cell phone and an internet connection, these media are becoming less relevant every day. And this does not ...

Differentiated Sale: Masculine and Feminine Style

Myths and assumptions, it is the most heard around people who work in the commercial area. For example, those who present a product or service have to be likable and charming models; price is the most important thing in a product/service, therefore, the cheaper ...