Search engine optimization (SEO) is like planting a mango tree
You pay for a developer to build your website and anticipate the day that it launches. The site goes live and you wait for your phone to ring or an email to come in. Then … nothing.
You ask your developer why it’s not showing up on Google and they shrug their shoulders. “You didn’t ask for that,” perhaps they reply.
Showing up on Google doesn’t usually happen by accident. Google strives to put the most relevant websites at the top of its search engine results page given the location, search behavior, and actual query that a visitor enters into the search box.
So, to show up on Google when somebody Googles something, you have to first anticipate their search query. Then, you have to engineer your website so that Google can index your site. Then, when that next visitor comes along and searches for that keyword phrase that matches your content, Google connects the dots and delivers your website to the visitor.
The truth is that SEO takes time, it is like planting a mango tree.
If you plant a mango seed in the ground right now, it will take weeks to see a seedling sprout from the ground, months to see a sprawling twig grow to knee high, and at least a couple years to bear its first fruit. SEO is like planting a mango tree.
Now, if you want instant results, you get Groupon or Facebook advertising or Google advertising. The difference is that SEO, while it takes time to get traction, keeps giving and giving for years. But with Groupon and Facebook, once you stop paying, the advertising and exposure disappears.
There are several steps to getting found on Google.
First, you need the right tools. WordPress is an SEO professional’s most powerful tool. If your website is not powered by WordPress (the most popular website content management system on the planet), then the first step you should take is to get WordPress installed and configured.
Second, you need to identify, segment, and profile your target audience. Who do you want to visit your site? What are they seeking? What words to they use to describe what they seek? How would they express these thoughts?
Third, you need to create web pages or blog posts around these search phrases in anticipation of your target audience. Once you do this, if your WordPress-powered website is properly configured, then you have just planted your first mango see.
If you need help with SEO or WordPress, give us a call or email us at results [at] Swapps [dot] com.