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Lupkynis: optimizing digital experiences
for healthcare professionals

UX DesignWeb DevelopmentWordPress
Lupkynis: optimizing digital experiences<br/>for healthcare professionals

The client

Lupkynis is a pharmaceutical company that uses Interactive Visual Aids (iCVA) on iPad devices to present product information to healthcare professionals. Additionally, Lupkynis operates two healthcare websites tailored for different user roles — patients and professional clients.

The challenge

Lupkynis faced two key digital challenges: updating their interactive iPad presentation to reflect new content and improve device compatibility, and modernizing their two static healthcare websites to enable better content management and user engagement.

Key requirements included:

  • Updating text, visuals, and external links in the iPad iCVA presentation.
  • Ensuring proper display of Important Safety Information (ISI).
  • Adapting the iPad presentation to different device resolutions.
  • Migrating two static websites to a manageable CMS platform.
  • Integrating CRM, email systems, and analytics into the websites.
  • Implementing GDPR-compliant cookie consent management.

The solution

A comprehensive approach was implemented covering both the iPad interactive presentation and the healthcare websites:

  • iCVA fully updated per client directives — text, visuals, links, and ISI validated.
  • iPad presentation optimized for multiple device resolutions.
  • Both websites replicated on WordPress with editable content blocks.
  • Sites adapted for different user roles: patients and professional clients.
  • CRM and email system integration with custom API for registration forms.
  • Google Analytics and GDPR-compliant Consent Management Platform implemented.

iPad iCVA Optimization

WordPress Migration

Tech We Used

Figma

WordPress

iPad Interactive Presentation

The team executed a full update of the iCVA according to client specifications, focusing on content accuracy, visual consistency, and device compatibility:

  • Text content and visual interface updated per client directives.
  • External links integrated and corrected.
  • ISI clearly presented and validated for compliance.
  • Presentation optimized for multiple iPad resolutions.
  • All updates reviewed and validated directly with the Lupkynis team.

iPad iCVA Optimization

WordPress CMS Migration

Both original websites were replicated on WordPress, maintaining the base content while enabling easy editing through content blocks. The sites were adapted for different user roles, with patients and professional clients each receiving a tailored experience.

CRM, Analytics & Compliance

The websites now interact directly with CRM and email systems through a custom API for registration forms. Google Analytics was integrated to monitor visibility and user behavior. A Consent Management Platform (CMP) was implemented to comply with healthcare sector privacy policies and GDPR.

CRM, Analytics & Compliance

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