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MiTiendaSidoc: 24/7 Digital Procurement
for Ironmongery Distribution

Web DevelopmentDigital BusinessAutomationPython
MiTiendaSidoc: 24/7 Digital Procurement<br>for Ironmongery Distribution

Tech We Used

Django

Python

The client

SIDOC (Siderúrgica de Occidente) is a 100% privately owned steelmaker with more than 35 years in the market, producing around 23,000 tons of steel every month through a circular-economy model and a team of about 830 people. Beyond producing steel, SIDOC distributes iron and construction materials to a regional network of hardware stores across Colombia's southwestern region. In a sector that has historically run on in-person service and phone calls, SIDOC set out to modernize how its network buys and ships.

The challenge

How do you transform a traditional industry that used to operate 100% manually into a 24/7 sales machine? Iron and construction distribution had long relied on in-person service and phone orders, leaving customers unable to buy outside business hours and exposing the network to manual errors and limited visibility.

The solution

We worked with SIDOC's regional network of hardware stores to automate their procurement process through MiTiendaSidoc, a centralized digital platform. Instead of manually managing orders and supplier interactions, the platform streamlined purchasing workflows, improved visibility, and reduced operational friction across the network. We also integrated MiTiendaSidoc with SIDOC's Siesa ERP, synchronizing catalog, pricing, inventory, and orders so the storefront and back office share a single source of truth.

24/7 business access from any device.

Real digital acceleration just when the market needed it most.

More agile shipping processes with fewer human errors.

Centralized, structured data ready for reporting and automation.

We built MiTiendaSidoc on a robust, scalable stack designed for reliable B2B e-commerce and clean, AI-ready data:

Django & Python

Backend and business logic powering the procurement platform.

PostgreSQL

Centralized, structured data store for orders, catalog, and stores.

REST API

Connecting the storefront with back-office workflows and integrations.

AWS

Cloud infrastructure for availability, scalability, and 24/7 uptime.

Siesa ERP integration

Two-way sync of catalog, pricing, inventory, and orders with SIDOC's Siesa ERP, keeping the storefront and back office aligned.

Web Development

Process Automation

Cloud Infrastructure

Project Timeline

Nov 2020: Development kickoff

Feb 2021: Pilot launch (closed beta)

May 2021: General public launch

2023: Hand-off to the Sidoc team

Results & Impact

MiTiendaSidoc turned a manual, phone-based operation into an always-on digital channel for SIDOC's regional network of hardware stores.

Business Impact and Adoption

  • $19 billion COP in sales generated on the platform for construction clients in 2022.
  • $13.93 billion COP in sales, 2,424 orders processed, and 102 clients onboarded during the initial launch phase (2021).
  • 62 credits ("Construfuturo") managed through the platform, totaling $215 million COP.

Source: Sidoc Corporate Sustainability Reports.

24/7 access from any device

Regional network coverage

Fewer manual errors in orders and shipping

Business continuity through the pandemic

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