Cookie Policy
Applies to the website at swapps.com. It lists the cookies this site puts in your browser, who sets each one, what it is for, and how long it stays.
What a cookie is
A cookie is a small file a site asks your browser to keep on your device and hands back the next time you visit. It is how a site remembers something from one page to the next - the language you are reading in, or that the page you are on now belongs to the same visit that started ten minutes ago.
Some of the cookies below are set by this site. Others are set by the companies whose tools this site loads, which means those companies can recognise the same browser on other sites that also use them. Each table says which.
A site can also keep information in your browser's local storage. That is not a cookie - it is not attached to requests the way a cookie is - but it sits on your device just the same, so it is listed here too.
Necessary
This one keeps the site reachable and protected from automated traffic. It is not about measuring you.
| Name | Set by | What it is for | How long it lasts |
|---|---|---|---|
| cf_clearance | Cloudflare, on swapps.com | Records that your browser already passed the security check that shields the site from automated traffic, so you are not stopped again on every page. | 1 year |
Analytics
These tell us which pages people actually read and how they got here, so we can see what is worth writing. They belong to Google Analytics, which this site loads through Google Tag Manager.
Every page also loads a Cloudflare Web Analytics beacon from static.cloudflareinsights.com. It reports the page you viewed, the page that sent you, and basic device and page-timing information. It sets no cookie and it does not follow you to other sites.
| Name | Set by | What it is for | How long it lasts |
|---|---|---|---|
| _ga | Google Analytics, on swapps.com | Tells one browser apart from another, so somebody who comes back is not counted as a new reader. | 13 months |
| _ga_E4LYLQW9ZH | Google Analytics, on swapps.com | Holds the state of your visit for the specific Analytics property this site reports to, G-E4LYLQW9ZH. | 13 months |
Advertising and conversion measurement
Swapps advertises through Google Ads and reports back when somebody who saw an ad goes on to request a quote. These are the cookies that join the two ends of that.
Three of them only appear if you arrive from an ad, because what they store is the click identifier Google adds to the address. On an ordinary visit they are simply not there.
| Name | Set by | What it is for | How long it lasts |
|---|---|---|---|
| _gcl_au | Google Ads, on swapps.com | Holds a generated identifier used to attribute a later quote request to an advertising campaign. Written on every visit. | 3 months |
| _gcl_aw | Google Ads, on swapps.com | Holds the click identifier from a Google Ads search click. Written only when you arrive carrying one. | 3 months |
| _gcl_ag | Google Ads, on swapps.com | Holds the click identifier used by app campaigns. Written only when you arrive carrying one. | 3 months |
| _gcl_gb | Google Ads, on swapps.com | Holds the click identifier used by web-to-app campaigns. Written only when you arrive carrying one. | 3 months |
| test_cookie | doubleclick.net, a Google domain | Written by Google's advertising domain purely to check whether your browser accepts cookies at all. | About 15 minutes |
| GCL_AW_P | google.com and googleadservices.com | Written by Google on its own domains when you arrive from a Google Ads search click. Seen only on that kind of visit. | 3 months |
Session recording
The tag manager for this site carries Smartlook, which records a visit so the interface can be watched back afterwards: pointer movement, clicks, scrolling, and the pages moved between. Where it runs, it sets a cookie whose name starts with SL_C_ so one recording stays tied to one visit.
On swapps.com it does not run. The site's content security policy does not permit the recorder to load, so the browser refuses the script and no SL_C_ cookie is written. That was checked on 2026-09-02 on the home page in both languages and on the quote request page. It is listed here rather than left out because the tag is configured, and the recording would start again if that policy changed.
| Name | Set by | What it is for | How long it lasts |
|---|---|---|---|
| SL_C_* | Smartlook | Keeps a session recording tied to a single visit. Not written on swapps.com on the date above, because the recorder is refused before it loads. | Not set on this site |
Kept in your browser, but not cookies
These live in your browser's local storage. They stay until something clears them, and unlike a cookie they are not sent anywhere on their own - the page reads them back when you return to it.
| Name | Set by | What it is for | How long it lasts |
|---|---|---|---|
| swapps_preferred_language | swapps.com | The language you are reading the site in, so the choice survives from one page to the next. | Until you clear it |
| swapps_language_intent | swapps.com | Whether that language came from the address you opened or from a choice you made, so the site stops offering to switch. | Until you clear it |
| swapps-chat:sessionId | swapps.com | An identifier for your conversation in the chat panel, so replies arrive in the right thread. | Until you clear it |
| swapps-chat:messages | swapps.com | The messages of that conversation, so reloading the page does not lose it. | Until you clear it |
| swapps-chat:isOpen, swapps-chat:unread, swapps-chat:n8n-migrated | swapps.com | Whether the chat panel is open, how many replies you have not read, and a one-off marker that an older stored conversation was carried across. | Until you clear it |
| swapps_wizard_contact | swapps.com | What you have typed so far into the quote request form, so a reload does not throw it away. Present only on that page. | Until you clear it |
| _gcl_ls | Google Ads, on swapps.com | Advertising identifiers held alongside the _gcl cookies above, for the same conversion measurement. | Until you clear it |
Refusing or removing them
This site does not yet ask you to choose before the cookies above are set - they are written as the page loads. A control for that is being looked at separately, and this page will say so once it exists.
Every browser can block or delete cookies, for all sites or for this one on its own. The setting usually sits under Privacy in the browser's preferences, and every browser also offers a private window that throws everything away when you close it. Clearing site data removes the local storage listed above as well.
Refusing them does not shut you out. The pages still work. What stops is the counting, the advertising measurement, and the site remembering your language or your place in a half-filled form.
Google runs its own controls too: an opt-out for Analytics measurement at tools.google.com/dlpage/gaoptout, and your advertising settings at myadcenter.google.com.
Changes to this page
What is above is what the site set on the date given at the top. Tags get added and removed; when that happens this page is measured again and rewritten, and the date at the top moves with it.
Contact
Anything on this page that is unclear, or that does not match what you see in your own browser, goes to privacy@swapps.com.