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Wayne L. Wilson: optimizing an author
platform for multiple books

Web DevelopmentUX DesignVue
Wayne L. Wilson: optimizing an author<br/>platform for multiple books

The client

Wayne L. Wilson is an author who writes novels, screenplays, PSAs, memoirs, biographies, history books, college textbooks, and a wide array of books for children and young adults.

The challenge

The website was originally focused on a single book, The New Frontier. With the release of a second book, One Shining Soul, the site needed structural and visual updates to highlight both works.

Key requirements included:

  • Integrate both books into the site with emphasis on the newest release.
  • Create a dedicated page for the new book.
  • Facilitate access to the preferred purchase channel.
  • Differentiate book formats (digital, audiobook, physical).
  • Improve email management and communication with followers.

The solution

The website was updated with a structural and visual overhaul to effectively promote both books:

  • Homepage redesigned to showcase both books with emphasis on the newest.
  • Dedicated page created for One Shining Soul with detailed info and purchase options.
  • Purchase channels optimized — initially Amazon-focused, then expanded to additional digital channels.
  • Visual enhancements to differentiate book formats clearly.
  • Google Workspace configured for email management and follower communication.

Website Optimization

Content Strategy

Tech We Used

Figma

Vue

Cloudflare

Website Optimization

The homepage was restructured to present both The New Frontier and One Shining Soul, giving slightly more prominence to the newest release:

  • Direct access to each book page from the homepage.
  • Visual improvements to highlight covers, descriptions, and calls-to-action.
  • Clear differentiation between digital edition, audiobook, and physical edition.

UX/UI Design

Wayne L. Wilson Order Now Section
Wayne L. Wilson Recent Books Section
Wayne L. Wilson Author Letter Section
Wayne L. Wilson New Frontier Mobile View
Wayne L. Wilson Autobiography Mobile View
Wayne L. Wilson Books Section Mobile View

Google Workspace & Communication

Google Workspace was configured for the author to improve email management, manage communication with followers, and reduce spam. A guide and recommendations were provided to help the author use Google Workspace effectively with the website.

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