One of the most effective NGO marketing tools today is Email Marketing, or emailing. This consists in sending emails to a group of contacts, or subscribers, with information of their interest. Used correctly, email marketing can be a very useful tool for any NGO.
Furthermore, in times when social networks are experiencing crises due to inadequate privacy management and it is increasingly difficulty to reach people, email remains a simple but very effective communication option.
Swapps specializes in working with NGOs and that is why it has compiled 4 reasons why an NGO should do Email Marketing:
1) It has a great cost-benefit ratio
There are multiple NGO Email Marketing providers that offer very competitive prices and, several of them, even allow you to carry out entire campaigns without charging a single dollar.
For example, MailChimp, one of the best-known companies, allows up to 12,000 emails per month to be sent to 2,000 contacts at no cost. Producing 12 thousand flyers is more expensive, right?
2) It is measurable, from start to finish
Another advantage of email marketing is that it allows you to track emails. From a simple platform, the NGO will be able to find out who opened the email, clicked on some content, or simply ignored the message. This information is very valuable for the team, since it allows identifying the most striking content for its audience and, consequently, the efforts of the NGO may go in that direction. Everything is measurable!
3) It is customizable
If you have been an NGO director for some time, you must have a database: names, emails, companies, profiles. This information is gold because, in combination with email marketing, it allows generating highly personalized messages bringing your company closer to the audience. It is not the same to receive a message saying “who may be interested” than one that comes with your name, right?
These types of strategies generate a stronger emotional bond between your NGO and the audience, which in the end will allow you to have more effective actions.
4) Keeps your NGO updated
Although there are some “etiquette” rules regarding the periodicity of electronic newsletters, email marketing allows you to be more constant and direct in what you communicate to your customers or users. If you want, you can even send daily emails. In this way, you can make your potential donors or beneficiaries know what is being done within the NGO. The important thing is to understand your community well and know how often they want to receive news.