It is not new that donations are a major part of nonprofits and charities. Donations can be received from many different sources, here we will focus on Online Donations through your website.

The donation page will assure you a steady stream of donations if it applies best practices or do the opposite if it is disorganized and confusing.

So here I will give you a list of 5 Donation Page Best Practices you should take into account to boost your online donations through your website:

Make it easy to get to the donation page

A prominent, highlighted and sticky donate button that appears in every page of the site is very important so people are guided to the page and don’t get lost finding it.

Highlighted Donation Button of Planned Parenthood Organization

Be transparent on where donations go

People are more willing to donate when they are sure that their money will be well spent. With a clear statement on where the donated money goes, you can make the donation conversion more viable.

4-h.org’s statement on Donations distribution

Have different Donation options

Propose different donation plans. From one-time donations to monthly giving options, you can even add a direct link to the Amazon Smile option of your organization.

Feeding America’s Donation options

Have SSL configured in your Donation Page

SSL makes your site secure, so, with more reason, your donation page should have this. Your donator should feel safe making the donation and entering sensitive data in your donation page.

Not secure site example

Here you can see a post on how to use a free SSL certificate.

Have different payment options

Make it easy to your donator having different options for him/her. When they are in the payment process, they have already made a decision on contributing, so make this experience smooth and as easiest as possible for them.

Different payment options

We can help!

Our main purpose is to help you focus on your mission while we take care of your tech. If you want to boost your donation page or even improve your whole site, we are here to help.

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Our Agile Software Development Process at Swapps

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