Myths and assumptions, it is the most heard around people who work in the commercial area. For example, those who present a product or service have to be likable and charming models; price is the most important thing in a product/service, therefore, the cheaper the better it sells.

No. Those are ideas some people take as an absolute truth.

Of course, they have influence, but not enough to be considered as the only factor in the sales process. What is true, regardless of what you believe, is the interaction between two people: who is the seller and who is interested (potential buyer).

In this blog post, I will draw attention to something, as detective Sherlock Holmes would say: “Elementary my dear Watson, there is nothing more elusive than the obvious”

It’s not the same selling to a woman than to a man.

Yes, it is obvious. Suddenly you thought: “Ahhhhhh! What a discovery.” Keep reading and I’ll tell you what the difference is.

Transforming the sales process into a conversation makes those who are interested tell us more about what they are looking for in the product/service, and that is common for both women and men.

¿Where’s the difference? In the way the person selling answers.

Women are beings who feel the sensations in their bodies and the emotions in their minds more intensely, they are more emotional. On the other hand, men privilege what is useful and effective, they are more rational.

During that conversation, the woman should be mentioned words that evoke in her sensation: try this cream and FEEL the softness, try this jacket and you WILL LOOK elegant and executive.

For men, you have to use words that show how useful and effective the product/service is: with the monthly subscription payment you GET unlimited access, you can repeat as many times as you want, help and technical support 24/7 wherever you are. With this device, you will NEVER have to make a physical effort that makes you tired again.

The reaction that is sought is not only: “Oh my! Is right”. Also that you notice the benefits of the product/service and perceive it as something you want to take away.

Seeking to mix the benefits of the product/service and using the right words in the sales process is something that is acquired with practice. It helps a lot to study before, practice during a sales process with someone who is interested, and then evaluate the result, whether there was a sale or not, to adjust and improve the presentation of the product/service.

An example will help explain this mix better.

Sell a computer to a man who doesn’t understand much about technology.

“Greetings and welcome.

More or less, tell me, what are you going to use the computer for?

I get it. I can SHOW you this equipment that allows you to surf the internet, watch videos on youtube without interruption while downloading a program or movie that you would like to see later (without having to tell him that the processor is Intel 4 core and 3 threads), it does the writing of a Report, listen to music and attend WhatsApp (it is not mentioned that it has a minimum of 4 Gb of RAM or a 64-bit Operating System). And whenever you want, suddenly, to install a game like ——- you will not have to buy another PC because it will SERVE you (it is not said that the video card is apart from the motherboard)

If you have any problem with the PC, you can call us and tell me what happened to you so that our technical support can take care of and quickly SOLVE that problem.”

Sell a computer to a woman who doesn’t understand much about technology.

“

Greetings and welcome.

More or less, tell me, what are you going to use the computer for?

I get it. This computer allows you to upload and store your vacation photos and create albums to keep those memories with the people who SHARED those moments, just like the videos. You can also surf the internet and watch movies with good image quality (without having to tell them that the processor is Intel 4 core and 3-wire), listen to your favorite music and attend WhatsApp to find out what your friends have said (it is not mentioned that It has a minimum of 4 Gb of RAM or a 64-bit Operating System). And when your CHILDREN need it, you can install a parental control program to KNOW WHAT THEY DO WITH THE COMPUTER without you being there watching.

If you have any problems with the PC, you can call us and tell me what happened to you so that our technical support can take care of you while you spend your time in other activities at home or work (it is indirectly said that women do not sit still, they are more active and do several things at the same time) ”

Taking this into account increases the probability of completing a sale and that the price is not perceived as an obstacle.

Finally, when it comes to sales, what is certain is that there is no infallible recipe that guarantees a purchase 100% of the time it is used. It depends largely on the person who arrives as a possible buyer, and the person who acts as a seller.