Helping Zuckerman Law grow organic traffic
and improve website performance
The client
Zuckerman Law is a legal firm focused on whistleblower rewards and whistleblower retaliation cases, including disclosures about securities fraud, commodities fraud, money laundering, FCPA violations, and sanctions evasion. Its website plays an important role in educating potential clients, publishing specialized legal content, and generating qualified organic traffic.
The challenge
Zuckerman Law needed a stronger website to support visibility, trust, and growth. The site had to perform better, support ongoing SEO work, remain easy to maintain, and provide a professional experience for users looking for legal guidance. For a content-driven legal firm, website performance and SEO were not secondary concerns: they directly influenced how easily potential clients could find and use the firm's resources.
The solution
Swapps supported the firm through WordPress development, website redesign, SEO optimization, performance improvements, maintenance, and IT support. The work focused on making the site faster, more reliable, easier to maintain, and better positioned for organic search growth. Swapps continued supporting the site after the redesign, helping Zuckerman Law maintain technical quality while improving SEO performance over time.
Website Redesign
SEO Optimization
IT Support
Tech We Used
WordPress
Pantheon
Site Maintenance
Swapps has supported Zuckerman Law since 2015 with ongoing site maintenance and IT support: software and security updates, monitoring, backups, and technical support. This kept the platform fast, secure, and reliable while SEO and content efforts continued to grow over time.
What the client says
Andres and his team do terrific work and are very responsive. They also provide important advice to stay current with the newest SEO trends and developments.
Results
The improvements helped turn the website into a stronger acquisition and authority channel. SEO traffic increased by 300%, organic growth continues at around 50% annually, and PageSpeed improved from 35 to 98.
SEO traffic: +300%
Organic growth: +50% annually
PageSpeed: from 35 to 98
Website Redesign
Swapps redesigned the website to revitalize Zuckerman Law's online presence and improve user experience. The new responsive design, built on WordPress, was optimized for performance across devices and better aligned with the firm's professional, trust-focused brand, creating a stronger foundation for organic growth.
SEO Optimization
SEO and performance were at the center of the engagement. Through technical SEO, content optimization, and site speed improvements, Swapps helped grow organic traffic by 300%, sustain around 50% annual organic growth, and improve PageSpeed from 35 to 98, turning the website into a stronger acquisition and authority channel.
SEO traffic: +300%
Organic growth: +50% annually
PageSpeed: from 35 to 98
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