For the last 3 years, people have been talking about new disruptive technologies, and with the launch of limited memory and self-aware solutions (Yes, we know that the development of AI comes from a few years ago), it has become a topic on everyone’s lips, from people outside the software industry. 

 

We once said among colleagues that when the mothers of millennials talk about AI, this technology is not so disruptive and will be the new world order: the moment has come.

 

However, there are many fears about what Artificial Intelligence means right now. There is fear of losing jobs, a Skynet-like apocalypse, and being known more than we want to be. There is always fear of the new and the unknown.  

 

But what happens when these creators know how to break those fear barriers? We tell you some interesting points about what happened at the end of March and the beginning of April, and what this leaves us with as a reflection. 

 

AI and fears of users

Fake news is, in large part, a motivator for people to have these well-founded fears in the new technological revolution. However, it is not unexpected that we are being considered to replace ourselves as humans, in jobs that may be automatable, and this trend is growing exponentially.

 

Recently, the launch of ChatGPT with Anime and Studio Ghibli-style images became a phenomenon. Everyone wanted their Ghibli-style picture, even those who had no idea about Studio Ghibli. If you wanted to do tasks in this response model, you would likely encounter a slow system, as their servers were congested, making these images. 

But what happened? 

 

Why, a generation X mom, who said she is not good with technological devices and mentions that she is afraid of “that Chatgpt,” why now she wants to use their tools? 

 

Technological innovation as an everyday occurrence

Innovation and disruption are not always presented as something never seen before, but as something everyday, and their process makes it easier to get from point A to B. 

 

And Chatgpt did it:

Mom: “I’m afraid of AI.”

ChatGPT: “I give you a little game to create your image as if you were a cartoon. Just ask me.”

Mom:“I love it, and I want more.” 

This is where the analysis of what is innovative is relevant. The challenge is to present something with less friction and user resistance, so everything improves but almost imperceptibly.

 

The real magic of modern innovation does not lie in its stellar moments but in how it comes, sometimes imperceptibly, to smooth out the rough edges of our daily existence. These complex solutions sometimes come as a game, making you adapt to the new way of doing things.

 

The technology we do not notice is the most successful, precisely because it works without demanding our attention. This invisibility is paradoxically the greatest triumph of contemporary innovation. We have come to expect everything to work effortlessly, every interaction to be seamless, and every transition imperceptible. 

 

The expectation of fluidity has redefined our relationship with technology

 

We no longer marvel that something is possible; we now demand that it be simple, intuitive, immediate, and unique. Frustration with a slow website or an application that requires too many steps reflects how much we have internalized this new normal: frictionlessness as the minimum acceptable standard.

 

As entrepreneurs or leaders in innovation, we must recognize that to be successful with our customers; we must deliver simplicity by giving disruptive technologies as games, as something that the user takes for granted, even if he does not know that its operation required years of learning, of machines that are now revolutionary and that are changing everything.

 

Final thought 

 

That the apparent simplicity with which we navigate our modern lives is, in reality, the result of a carefully hidden extraordinary complexity.

 

The most profound innovation is not the one that dazzles us momentarily but the one that integrates so seamlessly into our routines that we forget what life was like before it. And in that collective forgetfulness, in that ability to turn the revolutionary into the ordinary, perhaps lies the true testament to human ingenuity: not just creating the impossible but making the impossible seem inevitable.

Let’s talk about how we can help you make your products innovative and how we can help your brand reduce friction to create disruptive technologies.