During the Covid-19 pandemic, face-to-face events were canceled, as crowds and interactions were limited. Concerts, team meetings, restaurant dinners, networking events and presential business roundtables had to migrate to virtual platforms.
Now, after the peak of the pandemic and moving forward on the path to virtualization, we see the benefits of this migration and many, when thinking about an event like face-to-face business roundtables, ask ourselves:
We learned to value transportation times and the practicality of digital platforms that make our lives easier. However, not all events go through that question with a “Yes”.
An example of the above are networking events such as business dinners, open business spaces for coworkings and business roundtables.
But it should be remembered that it is not worth going to any event. We must be selective with what we give our time and attention to, choosing a space that generates value for the business, especially in 4 fundamental aspects:
Although it is possible to build trust through digital platforms through valuable content, email marketing strategies, landing pages, ads and other digital marketing tools, this process can be significantly shortened when “you put a face on the business ”.
In a face-to-face event such as the business conferences, you are not only putting on a face, but you are also generating real-time contact with the attendees. Or, tell me, when do you buy with more confidence? When you see an ad for a new product you’ve never seen before, or someone you know recommends a product you’ve never seen before?
Of course you can (and should) prepare for the event, but there are few sensations as challenging as when a potential client asks you those questions that you know you can solve or even make you look for new alternatives to satisfy their need.
The closeness that attendance generates is difficult to replace, so if you can attend one of these good events, take advantage of it.
Recently we participated in one of the most important events in southwestern Colombia,
executed by the Cali Chamber of Commerce, the Epicentro Cluster 2022.
This event included the participation of large companies from 5 important sectors for business in the region: Macro Snacks , White Protein, Beauty, Fashion System and Digital Economy.
The event, which lasted two days and offered an academic agenda that managed to update all attendees on trends, investment and growth, facilitated contact between buyers and bidders from the different participating sectors, generating spaces for interaction and business meetings. focused on niche and with clear interests.
From our experience, we can say that the benefits of networking or face-to-face business roundtables are true, since we manage to schedule appointments with potential clients during and after the event.
He proposed a call, since he already recognized an opportunity to alleviate a latent pain through our service.
Here we break the paradigm that to generate new relationships you have to be extremely extroverted or expressive, because only by maintaining an open attitude and genuine curiosity, valuable connections can be generated for both parties.
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How to switch to a remote-based company
How to work remotely and do it better