Developing your website objectives should be a starting point before even making mockups of it. Having your website objectives clear is crucial to having an optimized design and an incredible copy to achieve them.
This is the main question you must answer when creating your website objectives. What do you want your website to do for you, your organization, and your users?
Here are some examples:
The real thing here is that people enter your site looking for something specific and if they do not find it fast they will just leave.
Consider adding things like contact details, address, working hours, delivery fees and times in a visible part of your homepage as they may be the data most of your users are looking for. Make sure they are aligned with your website objectives.
After having your objectives clear, make sure the site design is made towards them, make a customer journey based on different kind of users that want to approach your site with different objectives, if you are not sure on how to do this, we are happy to help!
Constantly testing your site is really important. This will help you make sure everything is working smoothly for your users and your website goals are being achieved. You can do these tests on your own or partnering with another company like User Testing. Just make sure also your tests are according to your website objectives.
So remember, before even thinking in mockups for your website, establish very clear objectives for it and start from there in order to get an incredible and functional website that works for you and your users.