Search Engine Optimization SEO

Gain relevance, be found, be the answer

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Technical SEO: The back bone of visibility

Technical SEO ensures your website is built for search engine efficiency and user experience (UX). This includes:

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Productivity

Loading speed, interactivity, visual stability

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Mobile Usability

Ensuring flawless performance on all devices

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Structured data and content readability

To improve search engine comprehension and enrich results for the reader

When should I use an SEO strategy on my website?

  • Your website does not have enough visitors
  • When you launch a new website and want to make sure you have best practices in place to be responsive to your target customers
  • Your business objectives in your digital services have decreased
  • Other websites appear when you ask how to solve a problem your product or service solves
  • You want to be the ideal answer to your potential customers' questions
  • The site does not have the ideal conversions
  • You want to keep your website relevant to your target audience

Phases of an SEO Optimization project

Phase 1

Initial audit and investigation

Phase 2

Implementation of initial strategy

Phase 3

Monitoring and follow-up of initial adjustments

Phase 4

SEO Maintenance

AEO Answer Engine Optimization

AEO - Answer Engine Optimization is a relatively new and evolving field that focuses on optimizing content to appear in position zero or featured snippets on search engine results pages (SERPs), also to be used as direct answers by voice assistants and other conversational search interfaces as well as by LLMs (Large Language Models). It's about providing the best, most concise, and easily digestible answer to a user's query.

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AEO Techniques

Data and statistics

Include relevant data and statistics to support answers.

Concise and clear writing

Providing direct, to-the-point answers.

Optimizing for Answers

Using natural language and conversational tone.

Understanding user intent

Crucial for AEO. What question is the user really asking?

Question-and-answer format

Structuring content in a way that directly addresses potential questions.

Structured data

Using schema markup to help search engines understand the content and its relationship to specific questions.

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