Illustrations
Illustrations are used to visually represent complex concepts or situations that are difficult to explain. They complement information and make it easier to interpret for the intended audiences. Swapps illustrations, like the icons, are composed of two elements: outline and background.
Characteristics
Color
Just like icons, illustrations are composed of fill and stroke. When used on light backgrounds, the primary line color should be blue.
It is recommended not to use more than three colors per illustration in addition to the corporate color. When used on dark backgrounds, the outline stroke should be designed to ensure clear and balanced visibility, while making sure that each element follows the brand's established contrast guidelines.
Narrative
The creation of illustrations should not be arbitrary. They must always be related to the purpose, services, products, or themes that reference the brand.
Morphologies
As a complement, morphologies that make up the identity system are used with the aim of unifying communications.
